New Guard Coatings

Legal Information

New Guard Holdings Ltd. (UK Reg: 10416799)


New Guard Coatings Ltd

New Guard Coatings Inc 

New Guard Coatings (Ireland) Ltd   

East Midlands Paint Supplies Ltd

Industrial Paint Supplies (Hull) Ltd

Guard NanoTech Coatings Ltd

Industrial Coatings Ltd

Pool Paint Ltd

Serene Paints Ltd

Trade Paint Supplies Ltd

Guard Coatings Ltd:

Arcon Construction Supplies Ltd

New Guard Coatings Ltd

UK Reg: 1304607

USA EIN: 98-***0459 – Registered to Trade in DE, TX

Eire Reg: 563207

UK Reg: 9462083

UK Reg: 10019659

UK Reg: 10331522

UK Reg: 11090509

UK Reg: 07935680

UK Reg: 08091921

UK Reg: 10482089

UK Reg: 11496581

UK Reg: 11211855

Belgium Reg: 6539787262

Privacy Policy

We are committed to ensuring that your privacy is protected. This privacy policy explains how we collect, store and use information collected from our websites, and how you can instruct us if you prefer to limit the use of that information. This policy also explains the procedures that we have in place to safeguard your privacy. This policy was updated in-line with the European General Data Protection Regulations (GDPR) in May 2018 (EU2016/679).


What data is being collected, and how do we use it?

When you use our online services we need to collect the relevant information to be able to process your order (ecommerce websites) and / or request for information (contact submissions).

For ecommerce orders we need to know your name, job title, postal address, e-mail address and telephone number, together with any other relevant information to process your order.

For requests for information (contact us submissions) we required a contact name, telephone number and email address.

Although credit / debit card information may additionally be required to process your order, this is never collected or stored by any of our group websites, in all instances we use an approved and secure 3rd party gateway who collect all monies for us.

We only gather this information to allow us to process any orders you may make. The relevant information is then used by us (or by another company / supplier within the supply chain) to process your orders and to communicate with you on any matter relating to the status of your order.

All information gathered is the minimum required in order to process your request for information and / or order, therefore this is the legal basis for collecting this data.

Following the submissions of an order, or a request for information, we and our Group may also wish to provide you with information about special features of our website or any other service or products we think may be of interest to you. If you would rather not receive this information, please send an e-mail to If you are to receive one of these communications, these will only contain information we feel is relevant to you, and should no response be received, we will remove you from any future mailings.


Requests for general information (Opt-In)

On our website there may be the option to sign-up to our marketing information. In all instances these are opt-ins, which also give clear instructions of how to opt-out at any point in the future.


Storage of data

Any data collected as described above will only be stored internally, with access limited to approved personnel only (including but not limited to senior members of staff). Data will only be stored for a maximum of 2 (two) years, if not additional content is received for us to continue holding said data. If consent has previously been provided and you respond to one of our additional communications, this will be perceived as additional consent unless you state otherwise.


Sharing data / Third parties

When on our website(s) we or third parties on our behalf, automatically collect and store information about your device and your activities. This information could include:

  1. Your computer or other device’s unique ID number;
  2. How long you used the website and which services and features you used.
  3. Your mobile device’s geographic location;
  4. Your IP address;
  5. Technical information about your device such as (but not limited to) web browser

We will only use any such information as described above to improve our website.

However, we will never share your information with third parties in any manner in which this could be traced back to any individual.


Our use of cookies

When you visit our website, a small piece of data called a Cookie is sent by our server to your computer. The data is stored in a small file which will ask your permission before being stored in your computer’s hard-drive. Only our server can retrieve or read contents of this file. A Cookie allows us to remember things like your preferences or what is in your shopping basket.

Cookies help us improve your experience of our website. However you can choose not to accept our Cookie by modifying your browser settings.


How we use your information

We may use aggregate information and statistics for the purposes of monitoring website usage in order to help us develop the website and our services and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify any individual.

From time to time we may provide your information to our customer service agencies for research and analysis purposes so that we can monitor and improve the services we provide. We may contact you by post, e-mail or telephone to ask you for your feedback and comments on our services, and to promote our products, special offers or other information which we think you may find interesting.


Sale of business

If any of our group businesses are sold or integrated with another business your details may be disclosed to our advisers and any prospective purchases and their advisors and will be passed on to the new owners of the business.


Your rights

By submitting your information you consent to the use of that information as set out in this policy. We reserve the right to change this policy at any given time and without notice – should we do so, the updated policy will immediately replace previous policies on our website(s) and become effective immediately.

We will also e-mail you should we make any changes so that you may consent to our use of your information in that way. Continued use of the service will signify that you agree to any such changes.

Under GDPR legislation you have the below rights, further details of which can be obtained by contacting us directly (see below):

  • Right to be forgotten
  • Right to object
  • Right to ratification
  • Right to access
  • Right of portability

Updating your details

If any information that you have provided to us changes, for example if you change your e-mail address, name or payment details, please contact with ‘Data Protection’ as the subject title and marked urgent.


How to contact us (including raising a complaint)

We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments please send an e-mail to

If you need to raise a complaint about our privacy policy and / or the use of and / or a potential breach of data, please contact with ‘Data Protection’ as the subject title and marked urgent, alternatively you can contact our Global Head Office on +44 (0)1937 586311 and ask to speak with a member of senior management regarding ‘data protection’.